Book My Real Estate

Privacy Policy · Version 1.2

Privacy Policy

Version: 1.2 Effective date: October 7, 2026 Last updated: October 7, 2026

This Privacy Policy explains how Altic LLC ("we", "us", "our", or "Book My Real Estate") collects, uses, and shares personal information when you use bookmyrealestate.com, the Book My Real Estate mobile app for agents (iOS and Android), and any related services (together, the "Services").

By using the Services, you agree to this Privacy Policy. If you do not agree, do not use the Services.

1. Who we are

Altic LLC Email: support@alticllc.com

Altic LLC is a Delaware limited liability company. bookmyrealestate.com is an online listing platform that connects US real estate agents with prospective buyers. We are not a real estate broker, agent, escrow agent, or transaction intermediary.

2. Information we collect

2.1 Information you provide

If you are an agent:

  • Account information: name, business email, phone number, brokerage affiliation, real estate license number and state, profile photo, bio, areas served, social/booking links.
  • Listing information: property details, photos, video links, descriptions, pricing, status.
  • Payment information: handled by Stripe; we receive transaction confirmations but do not store full payment-card details.
  • Identity verification: information you submit to verify your real estate license.
  • State advertising disclosures: your license number and licensing state, your brokerage name and your responsible broker's name; for Texas agents, the link to your Information About Brokerage Services form; and for New York agents, the link to your Standardized Operating Procedures. These are shown publicly on your profile and listings because state real estate advertising rules require it.

If you are a buyer:

  • Email address (verified via one-time code).
  • Messages you send through our chat feature.
  • Visit-request details (preferred dates, time window, notes).
  • Listings you save or favorite.
  • Optional: any other information you choose to share in chat or on the platform.

2.2 Information we collect automatically

  • Device and usage data: IP address, browser type, operating system, device identifiers, referring URL, pages viewed, links clicked, timestamps.
  • Cookies and similar technologies: session cookies, authentication tokens, analytics cookies. See §6 (Cookies).
  • Analytics: aggregate usage statistics via Google Analytics 4, and our own aggregate counts of listing and profile views and contacts.
  • Location: your country, inferred from your IP address, recorded with your acceptance of our agreements as part of that record. We do not track your precise location.

2.3 Mobile app (agents)

If you use the Book My Real Estate agent app, we also collect:

  • Push notification token: a Firebase Cloud Messaging (FCM) token for your device, so we can notify you of new buyer messages. It is stored with your agent account and removed when you sign out or delete your account. On iOS, notifications are delivered through Apple Push Notification service.
  • Device identifier: the push token above, which identifies your device for notifications only. It is linked to your account, used only to run the app, and never used for tracking or advertising.
  • App integrity checks: Firebase App Check confirms that requests come from our genuine app, using Google Play Integrity on Android and Apple App Attest on iOS. These services receive information about your device and app installation to produce that check; we receive only the pass/fail result.
  • Photos you choose: photos you pick or take for listings and your profile (only when you choose them; the app asks for permission first).

The app does not track you across other companies' apps or websites.

2.4 Information from third parties

  • Stripe: subscription and payment status.
  • License verification sources: we verify your license by checking public state licensing records (for example through the regulator's own lookup).

3. How we use your information

We use the information we collect to:

  • Provide, operate, and maintain the Services.
  • Verify real estate agent licenses and identities.
  • Publish agent profiles and property listings (agent-provided content is intended to be public).
  • Facilitate chat and visit-request communications between buyers and agents.
  • Process payments and manage subscriptions.
  • Send transactional emails (verification codes, chat replies, visit-request notifications, billing, listing status) and, in the agent app, push notifications.
  • Send service-related notices (changes to terms, security alerts).
  • Provide customer support.
  • Detect, investigate, and prevent fraud, spam, abuse, and violations of our Terms.
  • Comply with legal obligations, including Fair Housing Act requirements and responses to lawful requests.
  • Analyze usage to improve the Services.
  • With your separate consent, send marketing emails (you can unsubscribe at any time).

4. How we share your information

We do not sell personal information.

We share information only as described below:

  • Public content: Agent profile information and listing content are intended to be public and indexable by search engines.
  • Between buyers and agents: When a buyer chats with or sends a visit request to an agent, that buyer's email address and message content are shared with the agent. When an agent responds, their content is shared with the buyer.
  • Service providers: We use third parties to operate the Services. Current providers include:
    • Google (Firebase, Google Cloud) — database, authentication, file storage, push notifications (Firebase Cloud Messaging), app integrity checks (Firebase App Check, Google Play Integrity), analytics (Google Analytics 4).
    • Apple — push notification delivery to iOS devices (Apple Push Notification service) and app integrity checks (App Attest).
    • Vercel — website hosting.
    • Stripe — payment processing.
    • Resend — transactional email delivery.
    • Cloudflare (Turnstile) — bot protection on sign-up and verification forms. These providers process data on our behalf and are contractually limited to that purpose.
  • Legal and safety: We may disclose information when we believe in good faith that disclosure is necessary to comply with law, enforce our Terms, protect rights, property, or safety, or respond to lawful requests by public authorities (including subpoenas, court orders, and Fair Housing investigations).
  • Business transfers: If Altic LLC is involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred. We will notify users of any change in ownership of personal data.
  • With your consent: For any purpose not listed above where you provide consent.

5. How long we keep your information

  • Agent accounts: retained while the account is active. When you delete your account, your profile and login are deleted right away (see §7); the records listed there as kept are retained for tax, accounting, legal and compliance purposes, generally up to 7 years.
  • Listings: active listings are retained while active; sold/expired listings may be retained indefinitely in our Recently Sold archive (where permitted by law).
  • Buyer chat messages and visit requests: retained for at least 4 years to support Fair Housing compliance and dispute resolution; longer if required by law.
  • Payment records: retained as required by tax and financial regulations (typically 7 years).
  • Analytics data: typically retained for 14 months (Google Analytics default).
  • Backups: routine backups may retain data for up to 90 days after deletion from production.

You may request deletion of your information — see §8 (Your Rights).

6. Cookies and similar technologies

We use cookies and similar technologies to:

  • Keep you signed in.
  • Remember your OTP-verified session.
  • Measure traffic and usage (Google Analytics 4, Search Console).
  • Detect bots (Cloudflare Turnstile).

You can disable cookies in your browser, but parts of the Services may not function correctly.

7. Your choices

  • Unsubscribe from marketing emails: click "unsubscribe" in any marketing email. Transactional emails (verification codes, billing, chat notifications) are required for service operation.
  • Update your information: agents can update their profile in the dashboard. Buyers can request updates by emailing support@alticllc.com.
  • Delete saved listings or visit requests: through the buyer "My Account" surface.
  • Delete your account (agents): delete it yourself at any time — on the website under Dashboard → Profile → Delete account, or in the app under Profile → Delete my account. You type DELETE to confirm. This takes effect immediately:
    • Deleted: your login, your agent profile (name, phone, license details, photo, bio, links, device push tokens) and every photo you uploaded.
    • Withdrawn: your live and pending listings are removed from the site and stop holding their address.
    • Closed: your buyer conversations are closed and open visit requests declined. Buyers keep their side of those conversations.
    • Cancelled: any subscription is cancelled, so you are not billed again.
    • Kept, and why: records of the agreements you accepted (when and to which version — we need them to show what was agreed); your invoices and payment history at Stripe (tax and accounting law); any reports about content you posted (Fair Housing and safety); aggregate analytics counts that contain no profile data; and sold listings in our public Recently Sold archive, which is market history.
  • Buyers: to close your buyer account, email support@alticllc.com. See §8.

8. Your rights

8.1 All users (general)

You have the right to:

  • Know what personal information we have about you.
  • Request a copy of your information.
  • Request correction of inaccurate information.
  • Request deletion of your information (subject to legal retention requirements).
  • Object to or restrict certain processing.

Agents can delete their own account at any time (see §7). To exercise any other right, or if you are a buyer, email support@alticllc.com. We will respond within the timeframes required by applicable law (generally 30–45 days).

8.2 California residents (CCPA / CPRA)

Under the California Consumer Privacy Act and California Privacy Rights Act, California residents have additional rights:

  • Right to know what categories of personal information we have collected, the sources, the business purpose, and to whom we have disclosed it.
  • Right to delete personal information we have collected from you, subject to exceptions.
  • Right to correct inaccurate personal information.
  • Right to opt out of sale or sharing — we do not sell personal information.
  • Right to limit use of sensitive personal information — we do not use sensitive personal information beyond what is necessary to provide the Services.
  • Right to non-discrimination — we will not deny services, charge different prices, or provide a different level of service because you exercised your privacy rights.

To exercise these rights, email support@alticllc.com. We may need to verify your identity before processing your request.

8.3 Other US states

Residents of other states with comprehensive consumer privacy laws (such as Virginia, Colorado, Connecticut, Utah, and Texas) may have similar rights. Email support@alticllc.com to exercise them.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including encryption in transit (TLS), access controls, and authentication. No system is perfectly secure; we cannot guarantee absolute security. If we become aware of a data breach affecting your information, we will notify you as required by law.

10. Children's privacy

The Services are not directed to children under 18. We do not knowingly collect personal information from children under 18. If we learn we have collected such information, we will delete it. Parents or guardians who believe their child has provided information should contact support@alticllc.com.

11. International users

The Services are intended for users in the United States. If you access the Services from outside the US, your information will be transferred to, processed, and stored in the United States, where data-protection laws may differ from those in your country.

We do not offer the Services to users in the European Economic Area, United Kingdom, or other jurisdictions where doing so would require compliance with local regulations we have not implemented (e.g., GDPR).

12. Third-party links

The Services may contain links to third-party sites (e.g., agent booking pages on Calendly, agent social profiles, brokerage websites). We are not responsible for the privacy practices of those sites. Review their privacy policies separately.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date above. For material changes, we will provide additional notice (e.g., a notice on the site or an email to registered users). Continued use of the Services after changes means you accept the updated Privacy Policy.

14. Contact us

Altic LLC Email: support@alticllc.com